DTP

The term “Desktop Publishing” (DTP) is attributed to Aldus Corporation founder Paul Brainerd, who sought a marketing catch-phrase to describe the small size and relative affordability of this suite of products in contrast to the expensive commercial phototypesetting equipment of the day.

 

Desktop publishing software (abbreviated DTP) is the creation of printed materials using page layout on a personal computer. When used skillfully, desktop publishing software can produce printed literature with attractive layouts and typographic quality comparable to traditional typography and printing. This technology allows individuals, businesses, and other organizations to self-publish a wide range of printed matter—from menus and local newsletters to books, magazines, and newspapers—without the sometimes-prohibitive expense of commercial printing.

 

A desktop publishing method provides more control over design, layout, and typography than word processing does. However, word processing software has evolved to include some, though by no means all, capabilities previously available only with professional printing or desktop publishing.


Once considered a primary skill, increased accessibility to more user-friendly DTP software has made DTP a secondary skill to art direction, graphic design, multimedia development, marketing communications, administrative careers and advanced high school literacy in thriving economies. DTP skill levels range from what may be learned in a few hours (e.g. learning how to put clip art in a word processor) to what requires a college education and years of experience (e.g. advertising agency positions). The discipline of DTP skills range from technical skills such as prepress production and programming to creative skills such as communication design and graphic image development.